SEO is the enigma of our time. Ask most any SEO consulting group what they are going to do for you and… they tend to not say much. In essence most of them say they are the best and if you would just shut up and pay your money you will be on the top of Google.
Essentially this is the problem with SEO companies. First of all there is no secret. One company does not hold the magic code to internet supremacy. There are no secrets. The secrets, if you will, or what allows certain companies to perform much better than other is a matter of diligent work. Now you could do a lot of this work, but often they will not let you. They don’t want to share their “secrets Oliver Wood Perth.”
Essentially this is the reality of SEO- no one knows what works exactly but there are a number of practices that will get you a decent ranking. The two obstacles to this destiny are like any other thing that might make you money- hard work and money. Money to get back links, money for your SEO professional and hard work from you. Here are the following things to think about when hiring an SEO company.
First and foremost never go with an SEO company that promises to put you on the first page of Google. What they are most likely selling you is a Google places spot which you could create in about 5 minutes, but they will charge you a couple hundred dollars or they will just put on an adword campaign which you can do too yourself. Overall don’t trust anyone that promises you anything on the first page, because they are stealing your money.
2nd look for a company that does not suggest to have secrets they can’t reveal to you. Of course they should not spend their time educating you on everything SEO related, but if they are one of the companies that says let us do it, pay your money and shut up- run for the hills.
3rd and most important- look for a company that wants you to help with the project. They are going to do your code and optimize your pages for a fee, but there is so much you can do to get local links and create exceptional content. Ask them what you can do to help them. Also and equally important, educate them on what you do. Do your own work with the AdWords keyword tool- propose your content to them and look for suggestions to modify it in an effort to make it search engine friendly. I guess what I am trying to say is that you’re the expert at your business and they are the experts at SEO and to make a complete and successful campaign it takes both of you conversing at least once every couple of weeks to nail down your intentions and goals. You need to select your keyword campaign and work together on it to see results.
If you find an SEO company that will work with you and allow you to educate them on your business, you will see the best results. It takes both partners working together to create the desired outcome. If you find a company like this, even if they are raw, and not completely experienced, you are really lucky- and the two of you will figure out the best approach together.
SEO has become a snake oil business, but there are a lot of reputable companies that will work with you and produce the results you are hoping for.
One more tip- if you have had your site optimized, gained some decent back links and are showing up well on Google, don’t be afraid to shut the SEO work off for a while. Many companies, even reputable ones understand the time framework of new content and its impact. There may be nothing for them to do that will really increase your standing, particularly on the on page content. Most often they will charge you monthly even if there is nothing significant to do. It is almost like your paying rent some place and the place is free that month. If you watch daily and see any slipping, it is the perfect time to have them go back to work- create fresh content and keep your ranking solid.